weeks and aims to guarantee the charity can raise the £5m annual amount needed to fund its

educational campaigns as well as ensuring a fairer distribution of contributions.

It is understood Drinkaware will ask producers to contribute according to how much they

produce and retailers how much they sell, with the biggest, such as Diageo and Tesco,

asked to volunteer more.

At present, industry body The Portman Group, which is made up of the UKs nine biggest

drinks companies contributes the majority of the charitys funding compared with the

supermarkets.

Chris Sorek, chief executive of Drinkaware, says it is currently going through a

Government-led process to review its long-term funding involving retailers, trade bodies

and producers and that the constructive discussions will conclude in November.

The plan follows the July revelation that Drinkware was in urgent talks with the industry

and the Government over its future funding after admitting it faced a £2m shortfall this

year.

It has been upping its marketing efforts this year, launching a summer campaign targeting

sporting events and music festivals. It also recently advertised heavily at an international

netball tournament to target female drinkers.

The charity relaunched in June with a new logo and mission to present the honest facts

about alcohol.